To raise awareness for a dread disease,
A challenge to pour ice upon one’s head,
(Though not enough to actually freeze)
And post a video online, has spread.

Now social media are inundated
With people getting in on all the fun.
By seeing others we’re manipulated-
What is this? Eighties Nickelodeon?

Though I am tempted to just roll my eyes
Each time another bucket is upended,
I think it rather churlish to chastise:
A gimmick raising millions is quite splendid.

And when the world is battered by unrest,
It’s nice to be distracted by wet chests.